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UNIQUELY 100% SUSTAINABLE Since April 2008, all cashmere that bears the Pure label, from cashmere cardigans and cashmere sweaters to our socks, have been made from sustainable sources. Pure is the only label to source 100% of its cashmere from a sustainable source. When you buy that Pure Cashmere Sweater you are guaranteed that the cashmere is grown from herds of goats that are farmed in a controlled area so that they do not cause devastation to the ecologically sensitive grasslands of Inner Mongolia. Sustainable Cashmere Clothing